Wednesday, April 30, 2014


Senior student Daira Guerra enjoyed her IMATS experience so much she wrote about it... See what she had to say below-

IMATS stands for International Makeup Artist Trade Show. The word International is in reference to the fact that the show travels 6 times a year and goes to other countries. However as I stood in line that morning and looked around I felt as though people from all those spaces in the world came to the one common spot at Pier 94 in NYC. Every face was it's own unique canvas huddle together in a line that was about 100 people deep a half hour before the doors even opened, waiting for the gates to "makeup heaven" to open. Once you walked in it was like a kid in a candy shop, there were so many booths to visit you almost didn't know where to start. Some vendors such a Sigma, Sugarpill and Lime Crime had a wait time as long as 2 hours just to be able to make your selections. Other vendors such as Inglot, OCC, NYX, and Morphe Brushes were heavy as well.

Some of my purchases were Morphe blending and foundation brushes. They feel sturdy yet soft, many of the MUA's (makeup artist's) that I spoke to there compared them to MAC Cosmetics brushes. I visited NYX and purchased a Pore Filler. Excellent product. Works well with or without makeup. I also get eyebrow and lip pencils and lip glosses from them. I am a pro card holder which allowed me to enter early making it possible for me to be one of first in Lime Crime line. I purchased a few velvetiness and regular lipsticks from them. The velvetiness dry matte and are a long wear product. It takes a lot to get them off, they last all day. Apart from those I did visit a lot of the other smaller vendors and acquired items from nail polishes to eye shadows.

After the excitement of buying a bunch of products you remember the most important reason for IMATS and that is to learn from professionals that have been in the business for many years. There were 3 stage areas used for live tutorials. The tutorials included everything from to basic application to stage make up and creations of characters. There was a competition for student from different schools. It felt like a live episode of Face Off. The show also had various Youtube Guru's either walking around, working for vendors or just taking pictures and signing autographs for fans.

Overall my first experience was great. It opened my eyes to the different areas of make up and make it clear for me how one can be extremely successful in the make up industry.

My advice to anyone interested in attending one would be not to hesitate and go. Do your research before you go. Find out what expert you want to learn fro there so you can be available when they go on stage. Go early because lines never get shorter. They grow by the minute. Have a list of products you want to purchase from each vendor because attempting to research products there is difficult. Visit every booth. You will be amazed at what these different companies have to offer. Last, but most definitely not least...Have Fun! That is what loving what you do is all about!

Thanks for reading. We are currently "turning the chair" one client at a time, helping people look and feel their best. Please leave us a message at the "post a comment box" and we will get back to you as soon as we hang up our stylist aprons for the day! For more information please visit us at!